X, the company formerly known as Twitter, has signed a special revenue sharing agreement with Paris Hilton.
The unique offering focuses on live shopping and other exclusive content, including a custom hashtag for a famous Hilton word.
An agreement has been reached between
Linda Yaccarino, who joined the platform as executive director in June, is trying to revive the platform’s fortunes.
In a statement, Paris said that she has 16.6 million followers on And We’re Just Getting Started. Loves it.’
Deal: X, the company formerly known as Twitter, has signed a special revenue-sharing agreement with Paris Hilton
Agreement: An agreement has been reached between
Paris seemed most excited about her new hashtag for a word she’s been trying to popularize since at least 2019: “sliving.”
Sliving is a combination of the words “slaying” and “living” and is said to be the new “that’s hot” of Paris, her catchphrase that was essential in the early 2000s
The company announced that the American celebrity will work with X to create four original video programs per year, including for its emerging live shopping space.
After the news broke, Linda wrote: “The queen of pop culture, music, business and television is #Sliving on -gen media company 11:11.
“Together we will create a launchpad for new initiatives in video and live video, live commerce, spaces and much more. ‘Let’s do this!!’
The desired partnerships are part of their strategy to grow audiences, sell more advertising and facilitate sponsorship and brand deals between advertisers and creators.
Revenue fell 60 percent in the U.S., Musk said last month, but did not give a time frame.
Paris, the heiress to the Hilton family fortune, is said to have an estimated net worth of $300 million (£248 million).
Since gaining worldwide fame in 2003 with The Simple Life, she has made her own money in a variety of ways.
This came after Elon Musk officially renamed Twitter in June, replacing the bird with the name and logo
Exciting: The first deal of its kind focuses on live shopping and other exclusive content, including a custom hashtag for a famous Hilton word
After the news broke, Linda wrote, “The queen of pop culture, music, business and television is #Sliving on -Gen media company 11:11.”
Partnership: Linda Yaccarino (left), who joined the platform as managing director in June, is trying to revive the platform’s fortunes (pictured with Paris)
Linda, Twitter’s new CEO, tweeted a picture of the company’s new logo late Sunday night – a white X on a black background – and said, “X is here! Let’s do this.”
The company’s new logo was then projected onto its headquarters in downtown San Francisco. On Monday morning, users of the platform were able to see the new look and name.
X will be “powered by AI” and “connect us in ways we can only just imagine,” Yaccarino tweeted. The new changes come a step closer to Musk’s previously expressed idea of an “everything app” that combines social media, instant messaging, banking and other ventures.
Musk has since changed his profile picture to the company’s new logo, which he described as “minimalist art deco,” and his Twitter bio to “X.com,” which now redirects to twitter.com.