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Taylor Swift influenced culture, the economy, and the internet this summer — and now she’s boosting voter registration.
On Tuesday, the singer posted an Instagram Story in honor of National Voter Registration Day, urging people To to vote.
In the following hour, traffic to Vote.org increased by more than 1,200 percent, said CEO Andrea Hailey, contributing to a record-breaking number of visits to the voter registration site that day.
In her Instagram Story — posted in the blue-and-white design scheme of her upcoming album “1989 (Taylor’s Version)” — Swift directed people to Vote.org.
“I’ve been very lucky to see so many of you at my shows in the US lately. I have heard you raise your voices and I know how powerful they are,” she wrote. “Make sure you’re ready to use them in our elections this year!”
Hundreds of thousands of people attended the Eras Tour, whose first U.S. leg ended last month in Los Angeles after 53 dates.
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After Swift’s post, Vote.org averaged 13,000 users per half-hour — “a number Taylor Swift would be proud of,” Hailey said. Swift’s birthday is December 13th; She has made 13 her lucky number and a key symbol for herself and her fans.
“Let’s just say her reputation as a mastermind is well deserved!” tweeted Vote.org spokesman Nick Morrow.
Swift, who has worked with Vote.org for several years, wasn’t the only one urging Americans To on Tuesday. Each year, National Voter Registration Day is the largest single-day voter registration drive in the United States, with events across the country, according to the nonprofit organization that runs it.
On the social platform X, formerly known as Twitter, the nonprofit said hundreds of thousands of people registered to vote on Tuesday. Since 2012, the annual event has registered a total of more than 5 million voters. According to the organization, 1.5 million people registered to vote on National Voter Registration Day in 2020, ahead of this year’s presidential election.
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The National Voter Registration Day organization also gave a nod to Swift on Tuesday. publication a “Go Vote” meme that looks like the cover of Swift’s “Midnights” album on X and tells people, “This is your #VoteReady era.”
Vote.org said it was the biggest national voter registration day since 2020, with more than 35,000 new voter registrations through its website and a significant increase in the number of 18-year-olds registering to vote compared to last year.
Hailey said it was an “extremely encouraging sign of voter enthusiasm” ahead of the 2024 presidential election.